Thursday, August 20, 2020
8:30 AM – Virtual Meeting
This event will consist of three sessions with details and speak bios outlined below.
Senior Product Marketing Manager, Denodo Technologies
Session #1: Logical Architectures for Next Generation Analytics (45 Minutes)
The current data landscape has moved beyond the EDW era. Bigger data volumes, new requirements (AI, ML), and new paradigms like data lakes, cloud, IoT and other built-for-purpose data systems, have fragmented the previously consolidated world of analytics.
Logical architectures, in opposition to physically replicated ones, are now the best alternative to provide unified analysis over a consolidated view of all your data. Data virtualization enables logical architectures without compromises, as it:
- Integrates data from heterogeneous data sources without the need to replicate
- Provides self-service big data access to business users
- Centralizes data security and governance
- Integrates and delivers actionable insights in real-time
Nishtha Chouhan is the Senior Product Marketing Manager at Denodo Technologies. She is responsible for leading Denodo’s NA customer marketing, sales enablement and different aspects of product marketing efforts. Nishtha brings in a wide range of industry knowledge in data management and analytics space with global leadership experience in engineering and marketing roles. Nishtha holds an MBA from University of California, Irvine, and is a strong advocate of youth mentoring and development programs.
Session #2: Decision Modeling: The Key To Delivering Value From Your Data
Principal, Cherry Advisory, LLC
Decision modeling is a technique that helps you uncover the critical insights that increase decision-maker confidence for the most important business actions. In doing so, it identifies and prioritizes the data, information, and sources needed to inform these insights. After those data elements are known, one can then create an optimized virtualized architecture and deploy differentiated levels of data governance to source data. And when those key decisions or priorities change, this approach will help you re-prioritize and efficiently update your virtualized environment easily and with purpose.
Dave Cherry, principal of Cherry Advisory, LLC, is a thought leader, executive strategist and speaker. He helps clients in the customer experience industry (that’s everyone with customers) define a customer experience strategy, enabled by innovation and measured/informed by analytics that drives deep relationships and connections with customers.
He is a member of the International Institute of Analytics Expert Panel, serves on three Advisory Boards (Women in Analytics, CbusRetail, and Mive), and is the Co-Producer of the Digital Solutions Gallery at the Ohio State University.
Dave has worked with and for leading organizations such as LBrands, Polo Ralph Lauren, Easton Town Center, Ascena Retail Group, Journeys, DSW, Disney, Alliance Data, Nationwide Insurance, AEP, Huntington Bank, Cardinal Health, OhioHealth, Deloitte Consulting and Price Waterhouse. He holds a BS in Economics from The Wharton School at the University of Pennsylvania.
Session #3: Driving business value with a modern data platform
Practice Director, Advanced Analytics, g2o
Technology has forced many businesses to rethink their delivery models. Startups emerged, leveraging the internet and mobile technology to better meet customer needs (like Amazon and Lyft), disrupting entire categories of business, and grew to dominate their categories. Traditional companies are still struggling to meet rising customer expectations. Modern data platforms enable businesses to address these new customer expectations. But these platforms are the first step. Learn what else you need to drive value from your investment in a data platform.
Jim specializes in analytic projects for clients seeking to become more customer centric. He has spent the last 30 years developing customer strategies, analytic teams and data-driven solutions to drive business value with data. He has helped a wide range of clients in financial services, retail and healthcare to find growth in understanding the customer experience, improving marketing effectiveness and develop actionable insights from their data.
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